Swipe my research process to truly understand your audience (without
sticking CCTV inside their head), so you can write high-converting copy
To assume anything about your audience is to make an ass out of you and me. But the overwhelm you feel when trying to figure out why your customers sign up your freebies, get on your email list or buy your products is cruuuushing.
But with Messaging Unlocked, I'll give you my exact process behind my clients' high-converting launches, along with the templates, examples and assets you need.
The exact survey questions I ask audiences, so you don't need to guess
Trainings for each step of the process
My coveted messaging spreadsheet so you can organise everything in a simplified way (& get my suggestions in case you hate spreadsheets)
Over-the-shoulder walkthrough of my review mining process (which blows minds every time I share it)
The questions I ask on customer interviews to get beneath the surface ;)
A super quick mindset tip to get you in the zone to crush this work
You get instant access to the exact process
I've used to write messaging that converts:
Bite-sized trainings so you don't waste time on fluff and BS
...all for only $77
Once you've completed Messaging Unlocked, you'll be able to research your ideal customer so well that your messaging will resonate with them so you can write high-converting copy
Bite-sized trainings walking you step-by-step through my process so you can get straight to business
Transcripts, closed captions and video trainings, so you can devour the content however you learn
Podcast feed so you can listen on the go
Lifetime access to every training, document and examples you need
Recorded Q&A to answer all your burning questions
Over-the-shoulder walkthrough of my review mining process (which blows minds every time I share it)
The questions I ask on customer interviews to get beneath the surface ;)
A super quick mindset tip to get you in the zone to crush this work
Example Survey & Interview Questions
Don't guess what to say...I'm giving you my favourite questions that I ask to dive deeper into the brains of my ideal customers.
My Messaging Vault
My Message Vault (coveted by fellow launch copywriters) will help you organise your client research in one, easy place, so you can ditch the 20 tabs in your Google Chrome.
Helpful Interview Tips
Honed by my six years as a trained journalist and interviewing 100s of people, I'm giving you BEST tips to help you get the most out of your customer interviews (so you can ditch the sweaty
palms).
"Nicola doubled our sales goal"
"Working with Nicola was SO awesome. She did so much research and digging through our course, interviewed previous buyers and those who didn't end up buying and provided so much incredible detail in the process that we were able to DOUBLE our sales goal for the launch! If you want someone to help you go the extra mile, Nicola's your girl!”
“Nic is the type of in-depth researcher, copywriter, and former journalist who asks the right questions, digs deep into a story, and can persuade a buyer to take action. That’s why I hired her to work on one of my biggest launches recently. And she totally delivered. We had our most successful membership launch to date."
I'm a HUGE Nicola Moors fan and recommend her 10/ 10. She was the copy coach inside my Done In A Day coaching program, created sales page templates, and spoke at two of my conferences - and was one of our top speakers."
"Eveniet quam natus et commodi minus consequuntur enim iure magnam nam fugit voluptas."
Hi, I'm Nicola Moors!
I'm a launch strategist and copywriter, who writes profitable & high-converting evergreen and launch funnels fuelled by data, research, her client’s personality, and a ton of advanced conversion strategies.
Generating results like:
Increasing sales page conversion rate by 68% by tweaking the messaging and adding in her client’s voice
A 13% conversion rate on warm and cold traffic for a sales page
Up to 85.4% open rates on launch emails Banking a $246K week for a $897 course (and this client has used this copy multiple times since then)
Enter your bullet points here..
Feel relaxed you've got a set-it-and-forget-it way to collect your customer responses so you can update your messaging whenever you need to
Write messaging you can't wait to share because you know it will resonate (and stop wondering if your next launch will flop)
Stop winging it and pretending to GUESS what your customer wants (because it's not that obvious)
Enter your bullet points here..
All prices in USD