Brand Voice Baller coaching program

Brand Voice Basics
The encyclopedia I wish existed when I started. You'll get a glossary of brand voice terms, so you can understand your brand mission from your brand story (& wow clients when you confidently use these terms). Plus I reveal why archetypes are bollocks (I've nailed brand voice for dozens of clients without telling them their brand voice is a jester).
Dissect Yourself
Steal my method to understanding your client's brand voice and watch over my shoulder as I dissect a brand voice in real time.
Document Everything
Walking you through creating brand voice guides for clients, step-by-step.
Dropping in VoC
Ah the precarious balance between your client's voice and their audience's words. I'll show you how to balance the two, without losing the all-important brand voice in your client's copy.
Power Up Your Personality
Discover other ways to add in personality, that doesn't include just words. These tips will help your client connect deeper with their audience!
BONUS: Unlock Your Stories
Uncover my "Grandparent test" to find the BEST stories, and how to use storytelling strategically to close the gap between your client and their audience.
BONUS: Personality Pump - AI workshop
Use AI to add in personality into your copy.
BONUS: Brand Voice Toolbox
Sell brand voice guides as a premium and profitable service.

One of the things that has been gnawing at the back of my mind was "how am I gonna take on writing projects for clients and I don't yet know how to go about learning someone else's voice?”

Most of my knowledge on brand voice was through Googling so I had some self-doubt if I was even planning on doing it right for my service. But the Buddy confirmed that I was on the right track and gave me some more tools to add to the brand voice service I'd been planning to offer.

One of my favorite parts of the bundle was the real-life brand voice style guide example. It has definitely given me some ideas on how I can create my own templated version for my clients.”

Londya England

Copywriter

“This is the best course for copywriters out there. I wish I had found it earlier, it would have saved me so much time and money!

I bought it because I was stuck on how to research and develop voice guides for different clients. I fully understand the process of sussing out a voice and building a brand style guide. I loved the short videos. They got right to the point and no extra fluff.

The worksheets and the example of Nicola’s voice brand guide were also invaluable. I'm going to use this to develop my intake questionnaire for new clients and to build a brand voice guide.

This is far and away the best course I've purchased!”

Lori Walker

Copywriter

7 modules of bite-sized training videos so you have a simple process and exercises to add personality to copy, nail brand voice and write copy that feels more human (& like your client)

Over-the-shoulder walkthrough videos to see how I do it in real time

All the documents including my coveted interview and survey questions to ask your clients the right questions to find their voice, a real-life brand voice guide so you know exactly what they look like, a plug-and-play voice template so you can spend more time on voice and less on formatting, and step-by-step workbooks packed with exercises, prompts and tools

Private Facebook community to mingle

Asynchronous office hours where you can get coaching from me

Your listing in my Black Book of Ballers — dedicated brand voice experts

Edited-by-an-actual-human transcripts with headings and bullet points

Private podcast to get my British accent in your ears wherever you are

Closed captions on every video

Lifetime access to every training, document and examples you need

Over-the-shoulder walkthrough of my review mining process (which blows minds every time I share it)

The questions I ask on customer interviews to get beneath the surface ;)

A super quick mindset tip to get you in the zone to crush this work

A plug-and-play voice guide framework, so you can add it to your Google Drive in seconds

Workbooks to walk you through every step of the way

My coveted messaging spreadsheet so you can organise everything in a simplified way (& get my suggestions in case you hate spreadsheets)

Over-the-shoulder walkthrough of my brand voice process (which blows minds every time I share it)

The onboarding questions I ask every client to uncover their only-close-friends-see-this personality ;)

Example brand voice guide so you can spy what a real one looks like

Jigsaw lovin’, dog strokin’ launch copywriter.

Maybe it’s my early obsession with Diagnosis Murder or John Grisham novels or it could be my 6 years working as a journalist…But I’m trained to hunt for details overlooked by mere mortals.

Because the truth is… being a voice chameleon isn’t science or tools, just an ability to find detail.

My Baller cred comes from writing in the voice of a dominatrix grandma, teenage boy, and dozens of creatives—all while nailing their voice. And yep, I’ve done it without staring at a screen endlessly, writing 1000s of variations of a headline or changing my personality.

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Brand Voice Baller: Terms of Purchase

Hi, Nicola Moors here, I am so excited that you are planning to purchase my coaching program, Brand Voice Baller. Before you buy the course, there are a few things you need to know about what you are purchasing, what you can expect and the support you will get from me. Please read the terms below and if you have any questions once you’ve finished please do not hesitate to get in touch and I would be happy to chat further.
Nicola

The terms and conditions set out below apply to your purchase of the coaching program, “Brand Voice Baller” offered by Moors Marketing Ltd. Please read them carefully as they affect your rights and liabilities under law and set out the terms under which Nicola Moors (“I”, “me” or “my”) provide services to you, as purchaser of the Brand Voice Baller. These terms are subject to any rights you have under consumer law to which I am bound to and which cannot be waived.

Course Outline
Brand Voice Baller is a coaching program which teaches you the exact process I’ve taught to 1000s business owners and copywriters to nail voice.

Course Specifics
Following successful purchase of the bundle, you will receive access to seven pre-recorded trainings and transcripts, five downloadable worksheets and/ or templates. You'll also get access to a Facebook group where you get access regular office hours to ask questions, get support, meet fellow Ballers.
You will then have the opportunity to work through the course material in your own time. The course provides strategies to help you set intentions for your future.
The course has been tried and tested by individuals who are over the age of 18 and from various different backgrounds. In working through the material, they have been able to reverse engineer brand voice (whether for themselves or a client), write copy that feels authentic, and offer brand voice guides as a service. This is a personal course for you to complete entirely at your own speed. For best results it is recommended that you under-take each module separately and allow for a short period of reflection in between each module.
Whilst all those who have taken the course to date have achieved the desired results, it is not possible to provide any guarantees that you will experience any specific results. Failure to complete the self-study materials will limit your ability to benefit from the information provided and will significantly limit any results.
It is not intended that you will finish the course with a complete and detailed brand plan (including brand colours, fonts and so on). This course focuses on voice, solely. Brand Voice Baller provides strategies and methods to help you reverse engineer brand voice. It is your individual responsibility to apply what is shared and taught in the course to your personal circumstances both during the course and afterwards. Each individual is unique and their starting position and commitment to the course is unique to them. The aim is that following completion of the course you will have new information, strategies and techniques and have been able to write your first (or next) brand voice guide.
Please be aware that the course is delivered entirely in English and no translations are provided for videos or text.
Payment Terms
The cost of the programme is $997 usd. This is a one-off payment and all purchases are final. (Please see below for details about refunds).
Support
The aim for this course is that you should be able to access the course material with ease. Should you require any technical support in respect of your PDF download or accessing the pre-recorded videos then I am happy to help you to get up and running. Please email hello@nicolamoors.com and you will receive a reply between Monday to Friday from 9am until 5pm BST. I aim to respond to you within 24 hours if you email during those hours (excluding bank holidays).
Once you have finished going through the course material you may wish to work with me further. I am a launch strategist and copywriter, specialising in creating profitable funnels for my clients while writing with their personality and voice. If you would be interested in hearing how we can work together further then get in touch by email hello@nicolamoors.com. Please be aware that additional charges will apply to any one to one coaching provided.
If you’re not looking to work together just yet but you’d love to hear more then come and say hi on Instagram @nicolamoors
Privacy and Confidentiality
Your privacy and protection of your personal data is important to me. I will keep your personal data confidential and will never share it with unconnected third parties. Your payment information will be processed by a secure third-party processor. I will be provided with your email address and name but never be provided with your financial information.
For more detail on how we manage your data you can view my/our privacy policy here: www.nicolamoors.com/privacypolicy

Refunds and Cancellation
As you are purchasing digital content which includes data which is produced and supplied in digital form you are only entitled to a refund in limited circumstances. In purchasing the course you are waiving your rights to a refund unless the statutory circumstances for refunds are met.
Should you consider that the digital download is faulty for any reason then please confirm so immediately and a further copy will be provided. Should you have any concerns or questions please contact me on hello@nicolamoors.com
Intellectual Property
You will be provided with course materials. At all times, even following purchase, the intellectual property rights and copyright connected with those materials remain with me, Moors Marketing Ltd. You have the right to use the materials as learning tools but you are not permitted to duplicate, imitate or provide copies to third parties whether for free or as part of a sale.
Feedback and Complaints
If you have any feedback about the course please do share it with me. It is always great to receive words of praise and also helpful to get constructive comments. I really hope that you love this course as much as I do but if you would like to make a complaint this should be made to made in writing to hello@nicolamoors.com

General
Throughout the programme, Brand Voice Baller, will be available by email Monday to Friday between 11am to 5pm BST. Nicola Moors will respond as soon as possible and within 48 hours during the hours stated.
I intend to rely on the written terms set out in these terms and conditions in respect of the course delivered to you. These written terms shall constitute the entire agreement between us.
If any provision or part-provision of these terms and conditions is or becomes invalid, illegal or unenforceable, it shall be deemed modified to the minimum extent necessary to make it valid, legal and enforceable. If such modification is not possible, the relevant provision or part-provision shall be deemed deleted. Any such modification or deletion shall not affect the validity and enforceability of the rest of these terms and conditions.
These Terms are governed by English law. The Courts of England & Wales have exclusive jurisdiction over any matter and proceedings arising out of your purchase of the course.

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